Product & variant limits

There is no overall limit to the number of products you can list on your store.

However, there are a couple of points which you may like to know which are related to this.

These are Shopify platform-wide limitations and are not theme-specific whether premium or free.

1) Shopify has a limit of 50 items per collection page, but adding pagination overcomes this.

More information on this can be found here: Shopify Help - Pagination in Collections Guide

2) Variants are limited to 100 per product (mentioned at the top of this guide): Shopify Help - Variant Limits Guide

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.